Welcome to Digital Marketing and Business Consulting with SWBmedia
SWBmedia is Susan Boggs. I focus on assisting traditional business leaders and executives through the process of creating business growth by harnessing evolving platforms, especially through technology planning and digital marketing, but creatively. Strategy is not a bad word.
In fact, I'll encourage you to think of strategy as your best friend. No more throwing darts at randomly moving targets. Email marketing, contact management (CRM), content strategies, search optimizations and social media are all part of the bigger picture.
Don't think inside or outside of the box.
There is no box.
You wouldn't leave your logo lying in the dust of 1999 - would you? You wouldn't send your sales team out with a beeper and no cell phone. So why are you sending your brand's messages out on dated marketing platforms? If you're looking for sound 21st century marketing solutions and you're ready to grow online, let's chat!
Traditional business and modern marketing can co-exist. This is not a question of choice, but rather of when you will implement digital marketing practices into your business growth efforts.
Don't be afraid of the intricacies of the technology. Digital is trial and error, just as is anything else you might try in a small business or startup setting. Marketing with digital is no different from marketing live (in what you think of as the "real" world). Same marketing techniques, same business principles, just with a faster engine under the hood. Nothing bad about that at all.
If Henry Ford were alive today, I am certain he would be innovating something somewhere online and connecting his vision with his brand's message online.
Expect more from your brand.